Our vision is to help our members grow the deepest, most valuable relationships on earth.

Preciate rejects the notion that, "likes," and "swipes," along with a pictorial contact list constitute meaningful relationships. We provide the most delightful, effective means to develop authentic connections via giving and receiving appreciation.


Unambiguous Integrity

We are consistent and truthful in our actions, words, decisions, methods, and outcomes. Wherever we are, regardless of circumstance, we are the same people.

Abundant Appreciation

We cultivate a daily habit of gratitude by which we value and openly recognize the contributions and accomplishments of others.

Boundless Adventure

We are explorers that say, “YES!” to all that life offers.  We challenge one another to be present, extracting the very best from everyday moments and extraordinary experiences. 


Meet Our Team


Ed Stevens
Founder and CEO

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Ed is a seasoned entrepreneur, executive, and board director with expertise in eCommerce, Sales, Marketing, Product Development, Fundraising, and Exits. For more than 20 years Ed has demonstrated his commitment to capital-efficient operations and growth. As Founder, Chairman, and CEO of Shopatron, Ed designed the leading cloud-based order management solution for enterprise manufacturers and retailers. While at the helm, he raised both equity and debt, selling Shopatron (now Kibo Software) to Vista Equity Partners, and provided outstanding returns to all investors. Ed transitioned to COO of Kibo Software, where he managed all customer success operations and approximately 200 staff including Professional Services, Customer Support, and Engineering.  He also led integration efforts on the initial roll-up of two companies and three subsequent acquisitions. Ed more recently was a Strategic Board Advisor with Kibo, the world’s leading provider of cloud-based, multi-tenant eCommerce and omni-channel solutions for branded manufacturers and retailers, and serves as a Board Director for Johnson Outdoors. Ed holds a Bachelor of Arts, Russian Literature, Stanford University.


Dave Morrison
Co-Founder and CFO

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Dave is a Senior Finance and Operations Executive with an exceptional track record of creating value, providing leadership, solving complex problems and building successful enterprises. With 20 plus years experience as a C-level Officer for companies in the SaaS software, eCommerce/Online Retailing, Professional Services, Healthcare Products & Services as well as Logistics industries. In companies such as Kibo Software, Shopatron, Shop.com, McKesson, and Consolidated Freightways, Dave has proven himself to be an exceptional strategic thinker who oversaw the successful exit of two venture/private equity backed technology companies, executed more than 15 public and private debt and equity financings, completed 10 acquisitions adding more than a billion dollars of annual revenue in addition to mentoring and developing high performance teams as large as 600 employees. Dave holds a Bachelor of Arts, Journalism and Film, from Stanford University and a Masters in Business Administration, Finance, from University of Southern California.


Kate Sheffield
President & COO

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Kate is a senior operations executive with extensive experience in strategic planning, regulatory compliance, corporate communications, IT, product creation, marketing, risk management and human resources.  As Chief Operating Officer of VMG Health, the leader in healthcare valuation and transaction services, she implemented widespread controls and process improvement initiatives across the entire organization from accounting, to IT, to project management, to human resources and legal that poised the organization for a successful partial equity recapitalization with outside investors.  As COO at Ser Technology, a data processing and credit-based marketing company exclusive to the credit union industry, Kate was instrumental in doubling the company’s revenue over the course of 5 years without increasing headcount or overhead as well as spearheading efforts to tighten network and data security which resulted in the company's first SSAE 18.  Kate brings to Preciate a unique combination of media and financial services experience, starting her career with 11 years at CBS in business affairs, primetime programming and online content. Kate holds a Bachelor of Arts from Stanford University in both Economics and Drama.


Michael Coming
Chief Technology Officer

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Mike is seasoned technology leader with over 30 years of experience and exceptional skill developing and successfully launching enterprise and consumer software applications. Mike has been an executive technology leader with companies in Healthcare, Payment Processing, Mobile Solutions, eCommerce, Industrial Information, Consumer Packaged Goods, Supply Chain, and Defense honing his expertise in cryptography and machine learning. Each of these roles contributed to his track record of innovative design in solutions related to payment processing, mobile, authentication, and real time operating systems. Mike is a critical thinker with extraordinary attention to detail who has established best practices for continuous integration, automated unit, system and user interface testing. Mike served our country as a Captain in the United States Marine Corps as a Team leader, and jumpmaster in 1st ANGLICO. He holds a Bachelor of Science, Civil Engineering degree from the University of Notre Dame and a Master of Science, Computer Science from Southern Methodist University.


Raks Krishna
Chief Architect

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Raks is an experienced senior technology leader with a demonstrated history of architecting complex systems, frameworks and integrations in numerous industries including healthcare, supply chain retail, social networks as well as blockchain and payment domains. With over 20 years of experience in Requirements Analysis, Databases, Enterprise Architectures, and Agile Methodologies, Raks has led geographically dispersed teams to successfully develop and deploy numerous enterprise and consumer applications for companies such as AllScripts, Nant Health, P97 Networks, UPS and more. Raks holds a Bachelor of Computer Science degree from University of Madras and a Masters of Information Technology from Vellore Institute of Technology. 


Rauli Parvala
Senior Technologist


Rauli is an experienced senior technologist who has made significant contributions over the last 25 years designing and developing enterprise systems in numerous industries including telecom, supply chain optimization and healthcare.  Rauli was elected a Fellow by his peers at i2 Technologies and JDA Software.  Rauli holds a Masters of Information Technology from Tampere University of Technology.


Gabriel Leyva Merino
Technical Staff


Gabriel is a recent college graduate with experience in developing iOS applications. He has designed, developed and released several mobile apps in the past six years. As a college junior he built a social media application that allowed college students to see what their friends were doing on nights out. Gabriel holds a Bachelor of Science in Computer Science degree from Southern Methodist University.